Product Code: TX-50JX850
4K LED Smart TVs with HDR Bright Panel Plus screens are ideal for rooms with lots of natural light. Producing crisp colourful images and spectacular contrast - even on the brightest of days. Why wait until the evening to start streaming that series?
HCX AI Processor - The new processor inside this model delivers accurate colour, contrast, and pin-sharp clarity – well suited to fast-moving action. Using AI, the TV knows when you’re watching sport, and adjusts the picture for you.
Dolby Atmos® - A great picture is one thing, but it’s so much more involving when you add great sound. Our sound processing, with added immersive Dolby Atmos® technology, can make it feel like you’re sitting in the best seat in the stadium.
Auto AI - Using AI, our premium TVs analyse the incoming signal and instantly adjust the picture characteristics. Auto AI knows the settings for sport, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format.